UGC Creator Brief
One
Perfect
Night.
Not just a sleep drink. A brain health drink. The deepest sleep of your life is how it works.
Not just a sleep drink. A brain health drink. The deepest sleep of your life is how it works.
We build the tools to get your brain to the best capacity it can reach: clinically studied ingredients, at the exact doses used in the studies, paired with routines that make them work.
Two products: One Perfect Morning and One Perfect Night. This program is only about the night.
A warm drink you make every night before bed. One easy-tear sachet. Sugar-free, about 20–25 calories.
It doesn't knock you out. It's a nightly moment you genuinely look forward to — and one of the healthiest things you can do for your brain.
Three years with food scientists. More than 50 versions. Real cocoa.
Chocolate Truffle tastes like the best hot chocolate you've ever had. Vanilla Cinnamon tastes like a Cinnabon. Say it in your own words after you try it.
One of the only drinks in the world combining all three top ingredients for sleep and the brain, each at the exact dose used in the sleep studies.
Created by MIT scientists. The only magnesium clinically studied to cross the blood-brain barrier — reaching the brain, where deep sleep is made. In its study, 62% woke up feeling genuinely rested.
In studies, helped people fall asleep about 10–15 minutes faster and reach deep sleep sooner.
Shown to quiet a racing mind and make sleep more solid — no more wide awake at 3am.
And deep sleep fixes it: your brain literally washes itself at night — a rinse cycle clearing up to 40% of built-up waste. Then REM processes your emotions and memories. Get both, every night, and everything upgrades. Fix your sleep and your whole life is different.
Free interpretation. Open with a crazy hook, grab attention in the first two seconds, and make this look like the best decision they'll ever make. Just be genuine while you do it.
The routine is a big part of the story. Show the ritual and the protocol together.
the starter kit — backed by a 100-day money-back guarantee.